Abwanderungsverhalten von Spendern: Eine Analyse des by Beat Hunziker PDF

By Beat Hunziker

ISBN-10: 3834926353

ISBN-13: 9783834926357

Der Aufbau und die Pflege von Spenderbeziehungen werden zu zentralen Erfolgskriterien im Fundraising. Beat Hunziker identifiziert sechs Typen von Abwanderern und dadurch können gezielt Rückgewinnungs- und Bindungsmassnahmen ergriffen werden.

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Abwanderungsverhalten von Spendern: Eine Analyse des Abwanderungsprozesses und der Rückgewinnungsmöglichkeit (Marktorientiertes Nonprofit-Management) (German Edition) by Beat Hunziker


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